The new OnStar-Responsible Connectivity


This past week, OnStar launched a re-branding of its service with a long term focus on “responsible connectivity”. In addition, OnStar is planning to release several new technology upgrades to its already vast network of user enabled tools and services.

Some of the new technology upgrades include:

  • Audio Facebook Updates: OnStar showcased in-car social media interactions that are being tested.  If implemented, Audio Facebook Updates would allow OnStar subscribers to verbally update their Facebook status message through audio recordings and/or listen to their most recent news feed messages through the OnStar Virtual Advisor service.
  • Voice Texting: OnStar revealed beta tests for voice-based SMS (short message service).  This feature would enable customers to have their text messages read to them using Bluetooth.

The Bluetooth technology allows users to connect their mobile device to their vehicle and receive automated text messages. With one button press, on the steering wheel, users can reply to a text by verbally selecting a preset response.

OnStar will also be investing $500,000 to the International Center for Automotive Medicine (http://automotivemedicine.org) at the University of Michigan Health sytem for research related to the prediction of injury severity level after a crash.

The new OnStar campaign is committed to improving crash response innovations using a platform called First Assist. Certified Emergency Advisors will be able to provide guidance on anything from the delivery of a baby to life saving instruction after a severe car crash, until paramedics reach the scene.

OnStar’s campaign wants to improve the tools and resources available to customers, while also promoting safe “connection” methods (i.e. hands free driving).The campaign, created by OnStar’s ad agency Campbell-Ewald, will focus on the theme “Live On”– Safely connecting you in ways you never thought possible.”

OnStar is continuously searching for ways to improve the drivers experience and all the while, continuing to put safety first.

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