A Sonic Boom For Chevrolet

Did you hear the sonic boom on December 9th? It was the sound of Chevrolet making an official announcement for their plans to change the name of the Aveo to the “Chevrolet Sonic”.  Out with the old and in with the new, the old saying goes. Chevrolet wanted to pick a new name to represent a new era. Vice President of US Marketing, Chris Perry stated that, “The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”

The Sonic will only be produced for Canada, U.S. and Mexico. Production will begin sometime early 2011 at the Orion production plant in Michigan. The plant received $545 million investment in upgrades and retooling. It will also restore more than 1,000 jobs to an economically hard hit Detroit. If you’re really attached to the name Aveo…don’t worry. The Aveo is still around. It will continue to be sold in 50 other countries, just not here in North America.

This renaming of the Aveo  and new production of a stylish Sonic could be a big thing for Chevrolet as the new Sonic will represent the direction of Chevrolet’s small car segment. Production of small fuel-efficient cars  are going to be in big demand as the larger, clunkier cars get phased out.  Sub-compacts, sub-subcompacts, minicars, and even mini-mini cars are coming our way. The new Sonic represents this change.



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