When was the last time you drove by a hotel and saw a larger-than-life claw arcade game? Yeah, that has not happened to us either. It did, however, take place in mid-December at Grauman’s Chinese Theatre, downtown Hollywood. Chevrolet is the first to make the enormous claw game which includes 16 projectors that display a 90-foot version of the classic game. You could actually interact with it via giant joy stick. That night, people were winning prizes such as snowboards, cameras and even a New Chevy Sonic!
Nevertheless, how does Chevy Sonic marketing lead to a huge claw game in the middle of Hollywood?
Well, let’s first start with some things the Sonic has done that other cars would not dare do. Chevy doesn’t think for a second that consumers are going to be doing these stunts, but it does show the fun versatility for trained professionals. Let’s not forget, we all like to see outrageous stunts! Sometimes being the first means you need to be the first to jump out of a plane in the middle of a desert. Or perhaps, jumping off a stack of shipping containers and dipping your nose into a kiddie pool!
These events are pretty daring and insane, but there is one that takes the cake. Rob Dyrdek, the famous skateboarder and MTV star, teamed up with Chevy to pull off a radical flip. Rob is a fan of Chevy and owns a 1969 Camaro as well as a Tahoe. Chevy made modifications to his Sonic for the big jump calling it “Super Sonic Rob.”
“Chevrolet partnered with MTV’s Rob Dyrdek to reach a youthful and adventurous audience. Many of these people are experiencing some of their lives’ biggest ‘firsts,’ and the Sonic is right there with them to do things that have never been done before,” said Kevin Mayer, director of Chevrolet advertising and sales promotion.
Although Sonic is doing some shocking aerobatics, its’ safety features are award winning. The 2012 Chevrolet Sonic received a 5-star overall vehicle score for safety from the National Highway Traffic Safety Administration (NHTSA). These are the highest ratings possible! It may be a compact car but it offers an exceptionally strong body structure. The Sonic is designed to help drivers avoid crashes and also protect occupants in the event a crash does occur. How does a car do that? With StabiliTrak electronic stability control! This helps the driver maintain control by comparing the path being steered by the driver with the actual response and, when necessary, applying the brakes or adjusting the throttle or a combination of both.
The driver and passengers are also protected with driver and front passenger dual-stage frontal air bags, seat-mounted side pelvic/thorax air bags, knee air bags and head curtain side air bags with rollover protection that cover front and outboard rear seating rows. The Sonic also has side impact air bags in the outboard rear seating positions for a total of ten standard air bags.
There will be no shortage of excitement in the 2013 model either! The youthful crowd will absolutely love the improved sportier look of the new Sonic with a seven-inch color touch screen radio, heated front seats, 17-inch wheels and the same 1.4-litre turbocharged four-cylinder 138 horsepower and 148 pound-feet of torque. The car, pricing from $13,735 – $18,430, also allows drivers to use navigation applications on their smart phones and project those directions on the screen! Jack Maxton Chevrolet is featuring the 2012 Sonic on the showroom now. The 2013 model will be coming in late summer 2012. Visit www.jackmaxton.com for more information.