If you heard the phrase “Going Green” twenty years ago, you may have wondered if someone was talking about the Incredible Hulk. Now you hear it on a daily basis and if you have not joined the eco-friendly lifestyle, you may be a little behind the times.
GM has been working on eco-friendly vehicles for some time now. The Cruze Eco (which offers 42 mpg highway) and the Chevy Volt (a leader for electric cars) are a couple examples of their hard work.
GM just announced Chevrolet will start placing labels on the back window of all its new cars and trucks as a way to advertise the eco-friendly benefits of its vehicles. GM will start in March with the 2012 Chevy Sonic, placing the labels on the driver side rear window. The so-called “Ecologic” labels will start appearing on other 2013 Chevy vehicles later this year.
The labels will give buyers details on fuel-saving technologies, a vehicle’s recyclability at the end of its lifecycle, and green aspects to its manufacturing. The Chevrolet label differs from the Environmental Protection Agency window sticker, which is generated by the government to give buyers a way to compare fuel economy on new vehicles.
GM says it’s going the extra step to give consumers more information. The Sonic label, for instance, shows the car’s features, such as recyclability and technologies that contribute to fuel savings, along with benefits to the owner.
“Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so,” said GM North America President Mark Reuss in a statement. “Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”
The label communicates vehicle-specific features in the following areas: