With the 2014 Chevy Impala, GM aims to take retail market share from the Ford Taurus, Nissan Maxima, Toyota Avalon and others in a large-sedan market that’s been shrinking for years.
Photo credit: GM
NEW YORK — General Motors today will unveil the redesign of the Chevrolet Impala at the New York auto show.
The next-generation Impala, the 10th version of the nameplate introduced in 1958, is an effort to take the car decidedly more upscale and accelerate retail demand while dialing back fleet sales. The 2014 Impala will mark the car’s first redesign in eight years and its first platform change since the late 1990s.
Automakers rarely unveil a car a year before it goes on sale, for fear of pulling the rug out from under the current model. But when most of the car’s buyers are fleet operators, not individuals, that’s less of a risk.
When the redesigned Impala arrives in showrooms roughly a year from now, GM executives believe it will erase what even they acknowledge is the last remaining blemish on Chevy’s car lineup in terms of quality.
GM is aiming to take retail market share from the Ford Taurus, Nissan Maxima, Toyota Avalon and other rivals in a large-sedan market that’s been eroding for years as buyers have migrated to SUVs and crossovers.
The 2014 Impala will give buyers two new engine options: a 2.4-liter four-cylinder with GM’s eAssist technology, 182 horsepower and an estimated 35 miles per gallon highway; and a new 2.5-liter four-cylinder expected to deliver 195 horsepow…er and 31 mpg. “When you drive this car … you have to stop after you’re done and open the hood just to believe that it’s a four-cylinder,” said Darren Post, vehicle line director. Also available will be a 3.6-liter V-6 engine delivering 303 horsepower and 28 mpg. The 2012 Impala offers fuel economy up to 18 mpg city and 30 mpg highway.